The Lightheart Society
The Lightheart Society
Brand Clarity for Wellness Businesses

Share Your Story & Attract Your Ideal Clients


Are you struggling with attracting your ideal audience and converting them into clients?

I help refine your brand messaging through a simple strategic process.

Then I guide you to implement that messaging throughout your business with integrity.

Then you can focus your energy on what you love and help your ideal clients thrive.



Clear Messaging

Ideal Client Conversion

Revitalized Marketing Strategy


What makes this approach

Most businesses have trouble explaining what they offer.
And that's a real shame. 

So I use a strategic framework that guides you through messaging clarity quickly.
The framework builds upon your unique story, so it is personal and authentic.

Once your messaging is clear, your ideal audience will find you.
Then your business will really grow.

NEED a Custom

Here’s How I Can Help


Brand Messaging

Marketing Strategy


Social Media Strategy

Website Audit & Wireframe


Brand Photography

Lead Magnet Creation


Next steps



Schedule a Call

Schedule a 30 minute call with me so I can learn more about your brand’s goals and needs.


Make a Plan

If we are a good fit, I’ll create a custom proposal for your brand. I’ll walk you through key milestones, our timeline and outline my fees.


Get to Work

With our contract signed, we start the process of creating great work together. From an in depth Brandstory to a website audit, I’m here to help you build your business.


clear messaging matters

How Much is Confusion
Costing You?

How can you set yourself apart in a crowded marketplace?

The business with the best product isn’t necessarily the most successful one.
That goes to the business that communicates it’s offerings the most clearly.

You need to make sure that you are communicating your offerings more clearly than your competitors.
Because clarity triumphs over confusion every time.

So before you spend another dollar boosting a social media post or creating a workshop flyer,
let’s chat and make sure your message is crystal clear.

Clear Message + Strategic Plan = Success



Nice To Meet You

Hi! I’m Hilary Foreman.

I started my business after leaving my 16 year advertising career creating campaigns and content for Fortune 500 companies like Nike, Starbucks and Nestle.

As my business grew, I felt strapped for time, energy and ideas.

I was overwhelmed by marketing and attracting my ideal clients. That’s when I discovered my strategic process.

After implementing this framework, I gained messaging clarity. Suddenly, my ideal client was reaching out to me, instead of the other way around.

I’d love to help your business thrive by clarifying your key messaging.


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